灝忕▼搴弢 APP妯錛岀敤鎴峰嚟鍟ラ�夋嫨灝忕▼搴忥紵
2017/8/22 14:16:00
灝忕▼搴弢 APP妯錛岀敤鎴峰嚟鍟ラ�夋嫨灝忕▼搴忥紵
閮芥湁 app 浜?jiǎn)锛岀敤鎴峰嚟鍟ヤ娇鐢畯绋嬪簭锛煒q欐槸鎴戞渶榪戠粡甯稿惉鍒扮殑闂銆?/span>
浣滀負(fù)鍚冪摐瀛愬効緹や紬錛屼竴涓敠涓婃坊鑺辯殑銆屼紭鍖栥�嶆槸璁╀漢鎻愪笉璧峰叴瓚ｇ殑銆?/span>
鍥犱負(fù)銆屼紭鍖栥�嶆敞瀹氬眰鍑轟笉絀鳳紝涔熷鑷村叾娉ㄥ畾鏄欒姳涓�鐜般�傞偅涔堝皬紼嬪簭鏄�宎pp銆嶅艦鎬佺殑銆屼紭鍖栥�嶏紝榪樻槸涓�涓拰銆宎pp銆嶅畬鍏ㄤ笉鍚岀殑褰㈡�侊紝鏄竴縐嶃�岄瑕嗐�嶅憿錛?/span>
灝忕紪灝嗙敤 FOGG 妯″瀷
鏉ラ槓榪板皬紼嬪簭鍒板簳鏄釜鍟ワ紵
鍒板簳棰犺浜?jiǎn)鍟ュQ?/span>
鐢ㄦ埛鐢ㄥ畠鏄嚟鍟ワ紵
1.FOGG 琛屼負(fù)妯″瀷
FOGG 妯″瀷闃愯堪浜?jiǎn)濡備綍璁╄湄?fù)鍙戠敓銆侳OGG 妯″瀷璁や負(fù)涓�嬈¤漿鍖栬涓虹殑瀹屾垚闇�瑕佸叿澶囦笁涓绱狅紝緙轟竴涓嶅彲銆?/span>
榪欎笁涓绱犳槸錛?鍔ㄦ満錛坢otivation錛夛紝鎴愭湰錛忚兘鍔涳紙ability錛夛紝瑙﹀彂鐐癸紙trigger錛夈�?/strong>
涓句竴涓畝鍗曠殑渚嬪瓙錛屼竴瀹墮キ棣嗘兂鍚稿紩鐢ㄦ埛璧拌繘鏉ュ悆楗�傝繖涓涓虹殑鍙戠敓闇�瑕佸涓嬫潯浠訛細(xì)
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鍔ㄦ満錛氶【瀹€�岄タ銆嶄簡(jiǎn)錛屾兂鍚冮キ銆?/span>
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鎴愭湰錛忚兘鍔涳細(xì)欏懼鍏滈噷鏈?50 鍧楅挶錛岃繖瀹墮キ棣嗕漢鍧囨秷璐?30 鍏冿紱欏懼鏈夈�屾敮浠樼殑鑳藉姏銆嶃�?/span>
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瑙﹀彂鐐癸細(xì)欏懼璧板埌楗鏃佽竟錛岀湅鍒伴キ棣嗐�屽惛寮曚漢鐨勬嫑鐗屻�嶃�?/span>
閭ｄ箞瀵逛簬灝忕▼搴忚繖涓柊鍏存蹇碉紝浣滀負(fù)寮�鍙戣�呯殑鎴戜滑棣栧厛瑕佽�冭檻鐨勫氨鏄�岀敤鎴峰嚟浠�涔堜嬌鐢ㄥ皬紼嬪簭錛熻�屼笉鐢?app 鍜?H5 銆嶃�傛崲鍙ヨ瘽璇達(dá)紝璁╃敤鎴蜂嬌鐢ㄥ皬紼嬪簭錛屼笂闈㈢殑涓変釜鏉′歡錛屽叿澶囦簡(jiǎn)鍚楋紵
鍔ㄦ満錛坢otivation錛?/span>銆岄┈鏂礇銆嶅憡璇変簡(jiǎn)鎴戜滑錛岄渶姹傛湁 5 涓眰綰э紝鐢熺悊闇�姹傘�佸畨鍏ㄩ渶姹傘�佺ぞ浜ら渶姹傘�佸皧閲嶉渶姹傚拰鑷垜瀹炵幇闇�姹傘�?/span>鍏充簬浜虹殑闇�姹傜殑鐞嗚灞傚嚭涓嶇┓錛屽叾瀹炰篃鏄湪渚ч潰鐨勮鈥斺�斾漢鐨勯渶姹傛槸鏈夌珷鍙驚鐨勩�?/span>鍦ㄤ簰鑱旂綉宸茬粡涓�鐗囩孩嫻風(fēng)殑鎯呭喌涓嬶紝鎵懼埌涓�涓�屾湭琚弧瓚熾�嶇殑闇�姹傦紝鍑犱箮鏄笉鍙兘鐨勩�傛垜浠櫘閬嶇殑闇�姹傦紝閮藉凡緇忚鍚勭 app錛孒5 欏墊弧瓚崇潃銆?/span>閭ｄ箞闂鏉ヤ簡(jiǎn)錛氭弧瓚沖悓鏍蜂竴涓渶姹傦紝鐢ㄦ埛鍑粈涔堢敤灝忕▼搴忥紝鑰屽純鐢?app 鍜?H5 鍛紵
灝忕▼搴忓洜涓轟粬鐨勪綋楠屼紭鍖栵紝鍏鋒湁寰俊鍏崇郴閾劇瓑鐗規(guī)�?/span>
鏇村姞鍏呭垎鐨勬弧瓚蟲(chóng)煇浜涖�屾湭琚畬鍏ㄦ弧瓚崇殑銆嶉渶姹傘�?/span>
閫氫織涓�鐐硅錛屽氨鏄皬紼嬪簭璁╃敤鎴楓�屾洿鐖姐�嶄簡(jiǎn)
1. 灝忕▼搴忓叿鏈変紭?shù)?H5 欏電殑浣撻獙
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灝忕▼搴忓拰 H5 欏電浉姣旀洿鍙兘瀹炵幇銆屾矇嫻稿紡銆嶇殑浣撻獙銆?/span>
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灝忕▼搴忓拰 H5 欏電浉姣旓紝鐢ㄦ埛浼?xì)鏈夋洿闀跨殑鎿嶄綔璧\寰勩�?/span>
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榪欑浣撻獙鐨勩�屽己銆嶏紝鏄皬紼嬪簭寰堥噸瑕佺殑涓�縐嶈兘鍔涖�?/span>
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2. 灝忕▼搴忓彲浠ュ畬鏁寸殑瀹炵幇鐢ㄦ埛鐨勬搷浣滈棴鐜?/span>
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銆岀帺鐗╁織銆嶆槸鏈�榪戝緢鐏殑涓�涓皬紼嬪簭銆傚拰鍏朵粬璐墿 app 鐩告瘮錛屼緷鎵樹(shù)簬灝忕▼搴忥紝鏈変袱涓寒鐐逛笉寰椾笉鎻愩�?/span>
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浜偣 1錛氶�佺ぜ鍔熻兘銆?/span>
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鐢ㄦ埛鐨勬搷浣滄楠ゅ垎涓夋錛屽叏閮ㄩ兘鍦ㄥ井淇′腑瀹屾垚銆傚鏋滄鍔熻兘鍦?app 涓疄鐜幫紝闇�瑕佹暟嬈＄殑璺?app 鐨勮煩杞�?/span>
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step 1錛氱敤鎴?A 鍦ㄥ晢鍝佽鎯呴〉錛岀偣鍑婚�佺ぜ鍔熻兘錛岀敤鎴?A 瀹屾垚鏀粯銆?/span>
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step 2錛氱敤鎴?A 鍒嗕韓紺煎搧緇欏ソ鍙?B銆?/span>
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step 3錛氬ソ鍙?B 鎵撳紑紺煎搧錛岀洿鎺ヨ皟鍑哄井淇″湴鍧�錛岄鍙栨垚鍔熴�?/span>
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浜偣2錛氬鏈嶅姛鑳姐�傜偣鍑昏仈緋誨鏈嶏紝寮瑰嚭寰俊鑱婂ぉ欏甸潰錛屽彲浠ョ洿鎺ュ拰瀹㈡湇浜ゆ祦銆?/span>
綾諱技鐨勶紝鎴戜滑鍙互鐢ㄤ笅鍥懼姣斾竴涓嬩紶緇?app 鐨勬搷浣滈棴鐜拰灝忕▼搴忕殑鎿嶄綔闂幆銆傚彲浠ョ湅鍒幫紝灝忕▼搴忎笉浣嗗疄鐜頒簡(jiǎn)鍐呴儴浣撻獙鐨勬祦鐣呮�э紝榪樻瀬澶х殑鍑忓皯浜?jiǎn)璺?app 鐨勬搷浣溿�?/span>
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3. 灝忕▼搴忔洿鏈夋晥鐨勫疄鐜般�屽井淇?X銆?/span>
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鍦ㄨ繃鍘誨嚑騫達(dá)紝鏈嶅姟鍙鳳紡璁㈤槄鍙?寰俊鏀粯鐨勫嚭鐜版瀬澶х▼搴︾殑涓哄疄浣撳晢瀹惰祴鑳姐�備篃鍑虹幇浜?jiǎn)鍚効U嶃�屽井淇?X銆嶇殑鏂扮帺鍎挎硶銆?/span>
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姣斿銆屽井淇?槨愰ギ銆嶏紝甯姪鍟嗗綺劇粏鍖栬繍钀ワ紱姣斿銆屽井淇?鍖葷枟銆嶏紝甯姪鍖婚櫌鑷姩鍖栵紝鎻愰珮?shù)汉鏁堛�?/span>
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閭ｄ箞灝忕▼搴忕殑瀵逛簬銆屽井淇?X銆嶈兘鍋氫粈涔堝憿錛?/span>
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瀵逛簬瀹炰綋鐜╁効瀹訛細(xì)鏇村姞鏈夋晥鐨勫疄鐜般�屽井淇?X銆嶃�?/span>
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瀵逛簬綰夸笂鐜╁効瀹訛細(xì)鍒涘緩銆屽井淇?X銆嶇殑鏂扮帺鍎挎硶銆?/span>
瀹炰綋鐜╁効瀹舵垜浠湪榪欓噷涓嶈榪般�傝繖閲岃涓嬶紝瀵逛簬綰夸笂鐜╁錛屽皬紼嬪簭濡備綍瀹炵幇銆屽井淇?X銆嶃�?/span>錛?錛夊井淇?鏁堢巼宸ュ叿
銆屽皬鎵撳崱銆嶆槸涓�嬈懼彲浠ユ瘡澶╂墦鍗＄殑灝忕▼搴忋�傜敤鎴峰彲浠ュ拰鑷繁鐨勫井淇″ソ鍙嬭繘琛屻�屾墦寮�姣旀嫾銆嶃�?/span>
鐩告瘮浜庡叾浠栨晥鐜囩被宸ュ叿鏍規(guī)浜庨檶鐢熶漢鐨勭ぞ浜ゅ湀錛屽皬紼嬪簭鍏鋒湁寰楀ぉ鐙帤鐨勪紭鍔褲�?/span>
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錛?錛夊井淇?緹ゅ崗浣?/span>緹ゅ崗浣滃伐鍏峰簲璇ユ槸灝忕▼搴忕殑絎竴娉㈡祦閲忕殑鍙楃泭鑰呫�傜兢鎶曠エ錛岀兢閫氱煡錛岀兢綰︼紝緹ゆ椿鍔ㄢ�︹�?/span>閭ｃ�屽井淇?鍏朵粬銆嶄細(xì)鏈夋�庢牱鐨勭壒鑹茬殑鐜╁効娉曞憿錛熸垜浠嫮鐩互寰呫�?/span>
鍋氫竴涓簨鎯呯殑鐨勬垚鏈秺灝忥紝鑳藉姏錛坅bility錛変篃灝辮秺寮恒�?/span>
寮犲皬榫欏灝忕▼搴忕殑闃愯堪涓嚭鐜頒簡(jiǎn)澶氭銆屼笉鐢ㄥ畨瑁呭嵏杞姐�嶃�?/span>
銆屼笉鐢ㄥ畨瑁呫�嶏紝榪欐槸鍦ㄥ己璋冨皬紼嬪簭鐨勩�?銆嶅畨瑁呮垚鏈�傜敤鎴鋒棤闇�鎵撳紑搴旂敤甯?jìng)鍦哄Q屼篃鏃犻渶鎵撳紑寰俊鍏蟲(chóng)敞鏌愪竴涓叕浼楀彿錛岀敤鎴瘋鍋氱殑浠呬粎鏄壂涓�鎵殑鎿嶄綔銆傝�屻�屼笉鐢ㄤ笅杞姐�嶏紝榪欐槸鍦ㄥ己璋冨皬紼嬪簭鐨勩�?銆嶅嵏杞芥垚鏈�?/span>
鏈夌綉鍙嬬敤銆宎pp 濡傝�佸﹩錛岄渶瑕佺粨濠氾紙瀹夎錛夐渶瑕佺濠氾紙鍗歌澆錛夛紱灝忕▼搴忓鐐弸錛屽嵆鐢ㄥ嵆璧般�嶈繘琛屼簡(jiǎn)鍏呭垎闃愯堪銆?/span>
閭ｄ箞榪欎箞鏉ョ湅錛屽皬紼嬪簭瀹岃儨鍟婏紒灝忕▼搴忔棤鎴愭湰鍟婏紒鍙槸錛屾參錛屾垜浠鎯充竴涓嬩笅闈㈢殑涓�涓満鏅細(xì)
鏌愬ぉ錛屾垜鎯沖惉闊充箰銆?/span>
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鏂瑰紡1錛氫嬌鐢?app銆傛垜鎵嬫満瀹夎浜?jiǎn)鏌愭槗浜戦煶涔?app銆傛垜璁板緱瀹冪殑浣嶇疆鍦ㄦ墜鏈虹 2 灞忕殑絎?3 鎺掞紝鎴戣交鏉劇殑鎵懼埌錛岀劧鍚庣偣寮�銆?/span>
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鏂瑰紡2錛氫嬌鐢ㄥ皬紼嬪簭銆傛垜鎵撳紑鏈�榪戜嬌鐢ㄧ殑灝忕▼搴忥紝鐒跺悗鎵炬壘鎵撅紝鍦ㄩ〉闈㈢殑鏈�涓嬮潰鎵懼埌浜?jiǎn)鏌愭槗浜戦煶涔愩�?/span>
鎵�浠ユ垜浠彲浠ョ湅鍒板皬紼嬪簭鍑忓皯鐨勬垚鏈槸銆屼笅杞芥垚鏈�嶃�?/span>
浣嗘槸瀵逛簬楂橀浣跨敤鍦烘櫙闇�姹傦紝浣犵殑銆屼笅杞芥垚鏈�嶉殢鐫�浣跨敤嬈℃暟鐨勫澶氭槸琚█閲婃帀鐨勩�傞珮棰戜嬌鐢ㄥ満鏅殑闇�姹傦紝瀵圭敤鎴鋒洿鍔犺鍛界殑鎴愭湰鏄�屼嬌鐢ㄦ垚鏈�嶃�備篃灝辨槸濡備綍淇濊瘉鐢ㄦ埛鍦ㄦ兂鐢ㄧ殑鏃跺�欐渶蹇�熺殑鎵懼埌搴旂敤錛岀劧鍚庝嬌鐢ㄣ�?/span>
閭ｄ箞闂鏉ヤ簡(jiǎn)錛氬悓鏍蜂竴涓渶姹傦紝鐢ㄦ埛鍑粈涔堢敤灝忕▼搴忥紝鑰屽純鐢?app 鍜?H5 鍛紵絳旀鏄細(xì)灝忕▼搴忕殑銆屼笅杞芥垚鏈�嶄綆錛屼絾鏄�屼嬌鐢ㄦ垚鏈�嶉珮銆?/span>
瑙﹀彂鐐癸紙trigger錛?/strong>
FOGG 妯″瀷璁や負(fù)鍗充嬌鐢ㄦ埛鐨勫姩鏈哄拰鑳藉姏閮藉緢楂橈紝娌℃湁涓�涓Е鍙戠偣錛岀敤鎴蜂篃騫朵笉浼?xì)瀹屾垚杩檵啤琛屼负銆?/span>
FOGG 妯″瀷涓殑瑙﹀彂鐐規(guī)湁 2 縐嶇被鍨嬶細(xì)-
涓誨姩瑙﹀彂錛氭瘮濡傜敤鎴楓�岄タ銆嶄簡(jiǎn)銆傜敤鎴鋒湁寰堝己鍔ㄦ満鐨勬椂鍊欙紝鍔ㄦ満灝辯浉褰撲簬涓�涓Е鍙戠偣銆?/span>
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琚姩瑙﹀彂錛氭瘮濡傜敤鎴鋒敹鍒般�屾帹閫併�嶏紝鐪嬪埌銆屽箍鍛娿�嶃�?/span>
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鎴戙�岀湅銆嶅埌鐢?shù)瑙嗱q垮憡涓婃煇 app 璇存柊鐢ㄦ埛閫佺孩鍖咃紝鎴戝幓 App Store 涓嬭澆錛屻�屽緱銆嶅埌鏌?app錛?/span>
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鎴戝埌杈炬煇涓�涓鍘咃紝鏈嶅姟鍛樸�屽憡鐭ャ�嶆垜鍏蟲(chóng)敞寰俊閫佷紭鎯犲埜錛屾垜璁㈤槄浜?jiǎn)鍏紬鍙峰Q屻�屽緱銆嶅埌鏌愯闃呭彿銆?/span>
閭ｄ箞灝忕▼搴忕殑鍏ュ彛鍦ㄥ摢閲岋紵鍦ㄥ井淇″銆傚亣鎯沖鏋滄墍鏈変簨鐗╅兘鏈変竴涓簩緇寸爜錛岄偅涔堟垜浠湅鍒頒竴涓�屽簲鐢ㄣ�嶇殑鑼冨洿灝嗕細(xì)鏃犻檺鎵╁ぇ銆?/span>涔熷氨鏄鐢卞埆浜哄憡璇夋垜浠�屽摢閲屽彲浠ョ湅銆嶅彉?shù)负銆屾垜鎯崇湅鍝噷鐪嬪摢閲屻�?/span>銆?/span>
涓轟粈涔堝皬紼嬪簭錛屾垨鑰呬簩緇寸爜鑳藉仛鍒拌繖涓�鐐癸紵璁╂垜浠潵鐪嬩笅瑙﹀彂鐐圭敓鏁堟湁涓夌鐗瑰緛錛?/span>
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鐩稿叧鎺ㄨ崘
